Isaiah Berlin remarks that  ‘almost every moralist in history has praised freedom. Like happiness and goodness, like nature and reality, the meaning of this term is so porous that there is little interpretation that it seems to be able to resist.’ (1971: 121). In this paper, I draw on fieldwork among self-identified economically right-wing libertarians in England to explore the diverse ways in which they invoke freedom and, more specifically, particular freedoms that they identify as under threat. How do these invocation of freedom create publics who actively advocate for lower taxes, a smaller state and the preservation and enhancement of individual liberties, and seek to shape the state accordingly? What does ‘freedom’ look like when yoked to a particular economic, social and political vision, and render it powerfully persuasive in contemporary England?